ACMI / Real Life on Film

Real Life on Film / The brief was to create an identity for the Real Life on Film documentary film festival held at the ACMI cinemas in 2006, featuring works from all around the world. It was to be fun and a little irreverent with visual cut through in press advertising, postcards and posters. Taking a very literal approach to the festival name, the “real life” objects appearing on “film” depict the rawness and less lovely side of people’s everyday lives as shown on screen in these confronting documentaries.